Conversion Optimization
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A

A/B Testing Site Search

A/B testing site search tests different variables to determine what search practices work best to improve the shopping experience on an eCommerce website.

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AI Personalization

Artificial intelligence personalization (AI personalization) is a technology that uses machine learning algorithms to adapt or tailor information or experience specifically to suit an individual’s needs, preferences, and characteristics.

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AI Synonym Suggestions

AI Synonyms or AI Synonym Suggestions are ways that eCommerce sites use artificial intelligence (AI) tools to make search results more accurate and relevant.

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AI-Powered Search (AI-Powered Personalized Search)

AI-powered search in eCommerce site search refers to using artificial intelligence and machine learning algorithms to improve the accuracy and relevance of search results.

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AOV (Average Order Value)

Average Order Value (AOV) is the average revenue generated by a customer during each of its visits to an online retailer.

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ARPU (Average Revenue Per User)

ARPU is a metric that defines the average revenue per user. It is calculated by dividing the total revenue by the number of users in a given period.

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Augmented Site Search

Augmented site search enables users to search and get instant results with high accuracy via AI power and natural language processing (NLP).

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Autocomplete Search

Autocomplete search is a search feature in which a user enters one or more words and the search engine displays a list of predicted searches accordingly.

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AWS (Amazon Web Services)

Amazon Web Services (AWS) is a pay-as-you-go type of cloud computing service offered by Amazon.

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B

Buyer Intent

Buyer intent, or purchase intent, is the willingness of a customer to purchase a product, service, or idea.

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C

Click Depth

Click depth is defined as the number of clicks taken by the user before the desired action is completed.

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Clicks Over Time (Click-through Rate)

Clicks Over Time or click-through rate is a metric that measures how often users click on an advertisement.

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Cognitive Search

Cognitive search is a powerful artificial intelligence technology that enables users to quickly and accurately search for the products they need.

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Cross-Selling

eCommerce cross-selling is the marketing technique of selling more than one complementary product or service to one customer.

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Custom Range Slider

A custom range slider is a set of fixed values (in numbers, mostly) that shop owners can personalize based on the specifications of their products.

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Customer Journey

Customer journey is the totality of experiences a customer has with an organization. It encompasses all customer interactions across all channels, devices and touch points.

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Customer Retention

Customer Retention is a business tactic used to boost re-purchases and reduce defections. Customer retention strategies aim to maximize lifetime value.

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D

Discovery Design

Discovery design for search in Shopify enables buyers to locate which items are available and promoted in an online store.

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Dynamic Filtering

Dynamic filtering is a tool for customers to look for products based on multiple criteria.

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E

Enterprise Search

Enterprise search is the process of using a search engine or tool to find and organize information that resides within an organization’s networks.

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Exact Search

An exact search (exact match) is a type of site search where the results returned are exactly what the user searched for.

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F

Faceted Search

Faceted search is a search engine optimization technique that allows site visitors to find the item they are interested in.

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Fallback Search

Fallback search is an alternative term for the process of executing a search in case an input is not recognized by a search engine or algorithm.

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Filter Design

In Shopify, using tags to group relevant information pieces in search and collection pages is a process known as filter design.

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Filter Layouts

Filter layouts are the visual look of your filter options and filter trees. They are how conveniently you display filter options for visitors.

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Filter Options

Filter options are filter tree values that define the item attributes displayed in the list view. Most filter options are available as a dropdown option.

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Filter Trees

Filter trees are a graphical interface with a set of filter nodes. Each filter node has a drop-down menu containing all the options for that filter node.

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Filter UX

Filter UX is crucial to the customer experience and can enhance conversions for retailers.

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Frequently Bought Together

Frequently Bought Together helps shoppers discover associated items that are typically used or purchased together with the item that is already in their cart.

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Frictionless Checkout

Frictionless checkout is the checkout procedures where the obstacles to purchasing have been reduced to a minimum.

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Full-Text Search

Full-text search is a method of searching within large amounts of digital content, usually textual, by using computer programs.

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Fuzzy Search

Fuzzy Search, also known as approximate search, is a technical term that refers to the process of finding strings.

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G

Geo Search

Geo Search, also known as local search or location-based search, is commonly used to receive results that are tailored to their location.

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Geo-Merchandising

Geo-based merchandising is a marketing strategy that involves tailoring your sales outlets’ offerings locally based on the location and catchment region of the site

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H

Headless Commerce

Headless commerce is an eCommerce architecture that separates the combination of front-end and back-end development responsibilities into two different teams.

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Hyper-Personalization

Hyper-personalization uses AI and real-time data to tailor web content towards individual consumers to improve their shopping experiences.

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I

Instant Search

Instant search is Shopify’s term for site-wide searching which auto-suggests product names, attributes, and values as the user types.

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Intelligence Search

Intelligence search

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K

Keyword Matching

Keyword matching is the accuracy of a search result or search suggestion that is used to match a user’s search query. 

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Keyword Research

Keyword research is the process of identifying potential search terms, in order to determine the best keywords to use on a website and generate quality content that would help people find your website.

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M

M-commerce

M-commerce refers to mobile commerce, a subset of e-commerce, specifically transactions over mobile devices.

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Merchandising

The manner in which products are arranged and displayed in an online store is known as eCommerce merchandising.

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N

Natural Language Search (Conversational Search)

A natural language search is one that is conducted using plain and commonly spoken language, like a customer’s everyday language.

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Navigational Search

Navigational search is a search for a site or webpage that is intended to only take or redirect the user to a specific website or page.

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No Results Found

No results found is a standard message you may see when an online search doesn’t provide any results.

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No Results Suggestions

No Results Suggestions refer to the product recommendations on the No Results page on your Shopify store.

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O

Overlay Filters

Overlay filters help users choose multiple filter tree values and have all matching results displayed

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P

Partial Search

A partial search is a search query involving fragments of a term rather than the whole term.

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Personalized Search

Personalized search is a way to filter products from the Shopify platform to find specific products that are relevant to your customer’s needs or wants.

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Predictive Search

Predictive search, or auto-complete, is an innovative technology used by search engines and other web-based applications.

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Product Data Management

A product data management (PDM) system is basically a platform that collects all data related to a business on a single, consolidated platform.

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Product Filters

Product Filters are Shopify filters that enable more efficient and streamlined sorting, grouping, and filtering of products for specific categories.

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Product Intelligence

Product intelligence is the process of acquiring, analyzing, and acting on data about how customers use your products.

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Product Marketing

Product marketing refers to the process of influencing consumers’ purchase decisions through advertising and other promotional efforts.

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Product Ranking

Product Ranking is a process used by eCommerce websites to choose which products will appear in search results when customers conduct in-store searches.

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Product Recommendation

Product recommendation is product suggestions and services your customer might be interested in, based on the contents of their browsing history, purchase history and other data.

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Product Search

Product Search is the process that customers discover and find certain products via an on-site search that satisfies their needs.

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Q

Query Relaxation

The Query Relaxation algorithm relaxes the query matching criteria from “match on all terms” to “match on one term”.

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Query Understanding

Query understanding is the process of dissecting search queries to create an improved query that can return more relevant search results.

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R

Recall

Recall is the ability of a search engine to find all relevant results for a certain query, regardless of where they show in the search results. In simple words, recall is a measure of how many relevant objects in the database were found in response to a certain search query.

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Related Products

A related product is a product that is related to the product from which it is being sold. These could be another type of the same product, or they can be sold as an accessory.

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S

Search Analytics

Search analytics tool within Shopify helps merchants understand how customers find and interact with their stores.

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Search Redirects

Search redirects move people from one URL to another when they search.

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Search Relevance

Search relevance measures how accurately and quickly a search engine can find and present the most relevant information in response to a user’s search query.

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Searchandising

Searchandising describes the practice of optimizing an online store’s search engine rankings and categories for maximum visibility and profitability.

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Shopify Collection Page

Shopify collection page is groupings of products allowing you to organize your products into groups by category.

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Shopify Metafields

Metafields (or custom fields) allow you to add extra information to your store that isn’t already present in the default configuration of Shopify.

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Smart Search

Smart search uses an intelligent algorithm to enhance the user experience by recognizing and returning results on relevant topics, finding synonyms, and determining phonetic similarities.

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Suggestion Dictionary

A suggestion dictionary refers to the list of keywords and phrases displayed to users when they type in their queries.

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