What are Search Redirects?
Search redirects move people from one URL to another when they search. The URL that the user clicked, typed, or otherwise requested is the first URL. The new destination URL is the second. The way redirections function for search engines is much the same.
They direct search engines from one URL to another. Redirects are frequently set up by website owners for sites that have broken links, duplicate material or have been transferred to new URLs. Users and search engines can then reach the most pertinent or recent page.
Consider that you run a home décor shop and want to display a collection page of Halloween-themed decorations to visitors who are looking for “Halloween.” This is where redirects can help.
Examples of Search Redirects
Redirect customers to a collection page or a landing page
You can drive users to a collection page or a specifically designed landing page if they search for a product you believe to be important, such as the best-selling model of jeans or the most recent iPhone that isn’t yet available for purchase.
When we enter “sofa” into the search bar on the Ligne Roset website, we are sent to a page with a nice collection of sofas:
The importance of search redirects
The first benefit of redirects is that they make it simpler for customers to find the goods they seek. This is critical if people search for products using a variety of phrases. For instance, they may look up “all in one printer” even though the website refers to the item as a “multifunctional printer.” If you don’t put up redirects or synonyms, the search query will terminate with a “no results” page in this scenario.
Third, redirection might raise your SEO performance indicators. Say users frequently look up “Nike sneakers” on your website. You also have a page for Nike shoe collections. In this situation, increasing traffic to this collection page will improve its behavioral aspects, particularly the number of page visits.
Best practices for Search redirects on Shopify store
Identify a non-product page for customers
Customers frequently utilize search to learn about delivery options, return policies, opening hours, and other information. Additionally, most of the time, search tools like Searchanise ensure that users reach the desired pages (if, of course, such a page exists). A visitor will reach a “no results” page if they search for “how to order” and the website page does not contain this precise query (or at least a partial match thereof).
Draw attention to brand pages
Sometimes consumers hunt for information about a certain brand rather than the actual product. Redirects are unquestionably worthwhile to include if this is the situation with your company.
Highlight popular items or discounted goods
Once on a website, some users click straight to the sales section or type “sale” into the search field. Set up redirects to ensure that they land on the desired page rather than a “no results” page.
The same idea applies to best-selling products because some customers want to immediately investigate the most well-liked products and look for “bestsellers.”