What are No Results Suggestions?
Having visitors land on a blank “No Results” page makes it more expensive to attract new customers because it raises the bounce rate and customer acquisition costs. Therefore, it is crucial to deal with these “No Results,'” since they may lead to increased earnings. No Results Suggestions refer to the product recommendations on the No Results page on your Shopify store.
When this happens, empty search results pages should be filled with relevant content to keep people from leaving.
Create content suggestions and recommendations for your store’s search results page to keep customers interested. Create unique suggestions and display them to boost your click-through and conversion rates.
Hubspot found that users spend half their time online interacting with personalized content. Displaying relevant material rather than a “no results” page is an excellent way to keep customers on the site and pique their interest in exploring further pages.
Why No Results suggestions are important?
There will be no products in between 12% and 21% of the search results for any given shop. Smart product recommendations displayed on this page will boost user activity and sales. Numerous carousels comprising orderers, most viewed, top discounts, biggest savings, etc. are possible in this type of suggestion. The store’s bounce rate is likewise lowered by “No Results Suggestions.”
Examples of No Results Suggestions
Wayfair’s explanation sounds very human. The error was immediately apparent and clear.
Better yet, a massive ‘contact us’ button takes center stage. Wayfair may still be able to make a transaction if they agree to take the dialogue offline. This is a crucial time for the user to have someone to talk to, as it will assist us to figure out what they were trying to accomplish and maybe find a solution.
Next, the user can benefit from the option to search or explore by category.
When a customer goes to the Tesco website, they see a list of helpful suggestions. A simple layout with well-described options and next-step instructions accessible via clearly labeled buttons
They also utilize this website to advertise some top-selling items. If the user can’t find the information they want, they can at least look at the highlighted offers to see if any of them interest them.
You can see a lot of thought went into making the copy easy to understand. The alert is easy to see and makes it clear that there has been a problem.
In terms of what to do next, the recommendations are laid out in bullet points for ease of reference. In addition to providing products and services, B&Q also offers customers access to a variety of useful connections and resources.
Best practices for No Results Suggestions
1. Spell Check
About 3% of mobile visitors in general are not likely to find products due to their poor spelling. Also, people who use mobile devices to visit your site are more likely to misspell words. With the help of an automatic spell check, you can correct spelling and grammar errors and show them in the relevant places.
2. Synonyms
A retail associate can decipher similar questions asked by customers. Salespeople are taught to answer customers’ questions about a product in the right way, even if they don’t use the same words. “eCommerce Search Synonyms” is the name given to this function in virtual marketplaces.
People who buy things on the Internet often use different words and spellings to talk about the same thing, like when they are looking for rugs or carpets or pants or trousers.
3. Partial Match Results
If a customer walks into a physical store and specifically asks for a “black and white striped sleeveless dress,” the sales associate will do their best to find something similar and offer alternatives if they don’t have what the customer wants. Online shopping’s “Partial Match” function is what suggests “nearest” options. There are several cases where a visitor’s search query is too specific to be met by the available inventory. This function not only keeps visitors from seeing a “No Results” page, but it also gets their attention.
4. Search Redirects
For inquiries that return “No Results,” the store owner can choose to reroute customers to the search query that best fits the words in the search index, or to any other URL the business deems suitable.
In the event that BRAND ‘A’ is not present in the catalog but BRAND ‘B’ is, you can send users searching for BRAND ‘A’ to a page with listings for BRAND ‘B’ products.
5. No Results Product Recommendations
The term “No Results Recommendations” refers to the intelligent product recommendations that are shown in place of a blank page. The prospect is more likely to be interested in more offerings at the web store.
Displaying various segmented carousels, each of which has a distinct collection of products, is the optimal way to make advantage of the No Results page. Most popular “Most Viewed,” “New Arrivals,” “Top Discounts,” “Biggest Savings,” “Best Sellers,” and so on.
