What is Dynamic Filtering in site search?
Dynamic filtering became popular in the eCommerce sector as a tool for customers to look for products based on multiple criteria. By enabling customers to view a selection of products without having to sort through millions of alternatives, the aim is to offer a more individualized purchasing experience.
Customers may find what they want with the aid of dynamic filtering rather than browsing through pages of merchandise. Because it makes customers’ buying experiences more convenient, this feature is highly common in eCommerce stores.
A customer’s wish list might be incorporated into the search function, or product filtering can be as straightforward as sorting products by color. By adding dynamic filtering to its website, an online retailer in a case study saw a 26% boost in conversions.
Why is Dynamic Filtering important for eCommerce sites?
If you want to create a seamless shopping experience on your eCommerce site with complicated products or a huge product catalog, it’s critical to display filters on the shop page and category pages.
Product filters are crucial for any online company that sells complicated products for the following reasons:
- Improved navigation. You want both new and returning site users to have an easy time navigating your online store and swiftly finding the products they’re looking for. You may greatly simplify and ease the navigation of your online store by using product filters. Customers only need to choose their filter “criteria” once, and then any products that satisfy that criteria will be removed. Customers can now buy products more rapidly thanks to this.
- Increase product visibility. Customers in your online store can easily find products thanks to product filters. This not only boosts sales but is also a terrific technique to make less well-liked products on your online store more visible. You may take things a step further by adding a “Featured” filter to draw more potential customers’ attention to them.
- Enhance shopping experience. Any successful eCommerce site must provide a positive user experience. If customers have trouble locating what they’re looking for on your site, they’re more likely to leave. But by employing filters, you give all kinds of users – even those who aren’t tech-savvy – a simple way to quickly find the things they need.
- Encourage more purchases. Using filters on your online store encourages more purchases and, ultimately, generates more revenue for your business. If customers cannot find the products they’re looking for when browsing your online store, they’ll move on to the next eCommerce site. This is one major reason why product filters are important to use in any online store with complex products.
Examples of websites with Dynamic Filtering
Mavi filters e-commerce products using a more specialized method.
On its homepage, there are four parent categories: Women, Men, Fit Guide, and Sale. As you scroll down, you’ll see a list of bestsellers, which can be useful for visitors in a hurry or prefer buying products with the highest customer ratings.
In addition, the website is made to make it as simple and quick as possible for visitors to find the precise product fit they need.
For instance, you can choose certain sizing filters, such as waist, length, fit, style, and color, if you’re shopping for a pair of jeans. This will instantly display the best matches. The “Sort By” option on the right-hand side makes it possible to sort your list to achieve an even more precise view.
A quick and accurate product search is guaranteed every time thanks to its immediate smart search feature. You’ll see a list of product thumbnails that are popular relative to the brands listed when you type the name of a product into the search bar. As the search term changes, you can also see their prices and any real-time modifications.
On their e-commerce website, ALDO employs a different method for displaying a price filter.
They offer their clients the option of using a price range slider or entering their own custom pricing instead of displaying price range checkboxes so they may select the ideal product within their price range.
Ikea offers a variety of filters for customers to choose from, but they also use the price filter to show different pricing ranges.
Price range product filters on Ikea’s website.
Customers are more likely to place purchases if they can easily identify Ikea products in the price range they want. Additionally, users can view the number of products that are offered in each price level.
Best practices to optimize Dynamic Filtering
Adding a few product filters to your store is insufficient. It’s important to provide useful filters at the appropriate locations.
The first thing you should do is consider the demands and desires of your target audience, and keyword research can be useful here. This is a fantastic place to begin because it is well known that Google has search data on what people are looking for.
Just enter relevant search terms into the search field to find out how your competitors are using their product filtering choices. It’s time to arrange your filters properly once you have a clear understanding of your opponents.
Offering a means for buyers to filter out products based on color is one of the most crucial things you can do. Even though it would seem obvious, many eCommerce stores still don’t offer a color-based product filter option. Other filter choices that apply to numerous product types include:
- Brand
- Material
- Average Rating
- Price
- Size
- Availability
